Winning the hearts of European berry consumers

12-07-2016 |

Berries are now one of the fastest-growing fresh-produce categories in terms of consumption, and last year, they experienced astonishing growth in both the Nordic countries and the Netherlands.

Driscoll’s EMEA managing director, Theo Houwen, says that this is only the beginning, as the berry company is winning the hearts of many more shoppers around the world. He believes that the secret to this is Driscoll’s exceptional product varieties, combined with an effective in-store approach.

Read more in European Supermarket Magazine:

Driscoll's winning the hearts of European berry consumers ESM