Product Leader Strawberries

About the vacancy

At Driscoll’s we take great pride in continually delighting our consumers through creating alignment between our customers and our growers. Our Product Leaders are responsible for the long-term strategic road maps for our delicious berries which leads to creating a viable five-year plan for Driscoll’s and our growers. Our Product leaders are in close contact with various stakeholders to understand future consumer needs and can translate this into a long-term commercial category plan per berry. 

As Product Leader for strawberries, you connect with different departments such as Business Planning, Operations, Applied Research and R&D to develop, create and execute a supply solution for the projected demand. In this role, you are responsible for the strategic plan and accountable for the annual operating plan as well as certain KPIs such as revenue, volume, price and most importantly fruit margins. You supervise the profitability of all deals of our Enterprise Business Model and initiate projects to differentiate and find new ways to create value in your berry category. 

For the role of Product Leader we are looking for someone who is able to create, collaborate, and drive engagement across various departments. Our strength is to rely and trust on our colleagues, not executing in a silo. Driscoll’s operates all around the world, and we aim to cultivate and spread game-changing innovations. We are looking for a driven individual who gets energy from collaboration and drives growth for our great tasting berries.


In the role of Product Leader you have the following tasks and responsibilities:

  • Understand future consumer needs and market trends and translate them into strategic priorities;
  • Work cross-functionally to develop and implement the five-year Functional Berry Plan;
  • Build a strategic demand and supply plan through the Integrated Business Planning Long & Mid-term processes;
  • Be responsible to the annual operating plan of your category, proving the required information on volumes, prices and costs;
  • Identify opportunities on both the commercial and production side, and drive them through the organization;
  • Initiate, lead, present and evaluate Business Cases related to your category through the Mid/Long-term IBP process;
  • Drive innovation through for the category through R&D, Applied Research, Category Management and Marketing departments;
  • Build and maintain relationships across various functions and departments within Driscoll’s to secure knowledge and to optimize processes;
  • Steer the five-year development of our enterprise business model with main stakeholders including Operations and FP&A; 
  • Manage long-term supply and demand to ensure profitable deals for both the grower and Driscoll’s;
  • Annually revise all the grower deals to ensure the long-term sustainability, and take actions if and when needed;
  • Manage various stakeholders in the organization to build consensus;
  • Lead and participate on key strategic projects and initiatives to drive growth;
  • Maintain stakeholders informed about the key developments on your categories.

Candidate profile

Education & training

  • Completed bachelor’s or master’s degree, preferably in areas related to Agribusiness, Marketing and/or Management.


  • Minimum of 5 years of relevant working experience in Product Management, Marketing, Category Management, Consultancy or Sales related roles;
  • Strategic mindset with good understanding of food value chains;
  • Experience within Fruit & Vegetable, Fresh Produce or FMCG is a big advantage;
  • Experience in international dynamic work environments;

Skills & Behaviors

  • Strong strategic mindset;
  • High energy level, assertive personality to drive important changes within the organization;
  • Strong communication skills, both verbal and written;
  • Good analytical skills;
  • Strong presentation skills;
  • Resourceful and takes initiative;
  • Pragmatic and ability to work under pressure, multitask and deliver to tight deadlines;
  • Teamplayer and capable to manage, delegate and lead under pressure;


  • Excellent language skills in English & another European language such as German, French or Spanish is highly desirable;
  • Understanding of basic Finance is a plus;
  • Good Excel, PowerPoint and Planning Tools required. 
  • This position will work from a DEMEA location in the Netherlands (Breda), Spain (Moguer) or Portugal (Zambujeira region).
  • This is a flexible and dynamic position and includes travelling (+/- 20%).

We offer

Alongside a competitive wage, we offer you the opportunity to contribute to the growth of our experienced and ambitious organisation. Our success as a company depends on a creating an enabling environment where our people are energized, motivated, and empowered to perform at their highest level.

About Driscoll’s

Driscoll’s is developing a strong position in the European berry market led by our EMEA headquarters in The Netherlands. We are a family owned company, established in California, with a true love for berries. Over the years, Driscoll’s has grown to be represented on each continent. We truly believe that our delicious fruits can make any ordinary moment in life more special. Help us to spread the berry joy and become our new team member!

Find out more about our organisation at:

Acquisition regarding this job opening is not appreciated.

Responsible recruiter

Recruitment department

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